AI Insights · Timothy · January 2023
Top 5 Health and Fitness Apps on iOS in New Zealand Q4 2022
Discover the performance of the top Health and Fitness apps on iOS in New Zealand during Q4 2022, focusing on trends in downloads, revenue, and active users.
Throughout Q4 2022, the top Health and Fitness apps on iOS in New Zealand demonstrated diverse trends in weekly downloads, revenue, and active users. Below, we explore the performance of the top 5 apps in this category.
MyFitnessPal: Calorie Counter experienced a mixed quarter. Weekly revenue peaked at about $12.5K in mid-November but saw a decline towards the end of December, reaching approximately $8.4K. Weekly downloads decreased steadily from 1.2K in late October to around 614 by the end of December. The app's weekly active users also saw a downward trend, dropping from 56K in early October to roughly 45K in late December.
Flo Period & Pregnancy Tracker showed a positive trend in both revenue and active users. Weekly revenue increased from about $6.6K at the beginning of October to a high of nearly $9.9K in mid-December. Downloads saw a significant rise towards the end of the quarter, with a peak of 1.3K in the final week of December. The number of active users also grew, reaching around 37.9K by the end of the quarter, up from 36K in early October.
Fitbit: Health & Fitness had a stable performance with an uptick in late December. Weekly revenue hovered around $4K to $5K throughout the quarter, with a notable increase to approximately $5.7K at the end of November. Downloads spiked dramatically in the last two weeks of December, reaching 2.1K. Active users experienced a slight increase, ending the quarter at about 7.2K.
Garmin Connect™ maintained a consistent download rate with a significant spike in the last two weeks of December, peaking at 1.5K. Active users remained stable, with a slight increase from 17.5K in early October to around 19K in late December.
Strava: Run, Bike, Hike showed steady growth in revenue and active users. Weekly revenue reached its highest at approximately $8.7K in the last week of December. Downloads also saw a peak of 892 in late October, while active users grew from 13.7K in early October to about 15.6K by the end of December.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.
